Case Study: Etain elevates its women-led cannabis brand with Marino PR

Etain drives $247M sale support with Marino

etain, a women-led cannabis brand in New York, faced the challenge of expanding its brand storytelling and exposure as it grew from a local operator into a multi-state business. To elevate its profile and establish its leadership in the industry, etain engaged the public relations firm Marino for strategic communications and media relations support.

Marino executed a comprehensive PR strategy that included elevating the company's executives as industry experts, relaunching its flagship dispensary, and leveraging community events and partnerships to generate media coverage. This approach successfully positioned etain as a leading advocate and a go-to expert source. The results included over 5 million coverage views, 650,000 social shares, and media support that contributed to the company's $247 million sale to RIV Capital.

Etain