Case Study: Chelsea Market builds local love and boosts web traffic with Marino PR

Chelsea Market boosts web traffic 36% with Marino

Marino PR was engaged by Chelsea Market, a globally renowned food hall in New York City, to address a key challenge. While a major tourist attraction, the market had not been fully embraced by local New Yorkers. Marino's task was to shift this perception and position Chelsea Market as a local neighborhood market rather than just a global destination.

To solve this, Marino leveraged its media relationships to drive local interest in the market's events, promotions, and purveyors. The strategy focused on reinforcing the market's connection to the local community and lifestyle. This effort generated 415 news stories and over 1.5 billion total impressions, resulting in a 36% increase in web traffic for Chelsea Market and successfully establishing it as a beloved local spot with a global perspective.

Chelsea Market