Case Study: Yellow achieves 35% uplift in conversions with Marin Software

Yellow Optimises Search and Generates 35% Uplift in Conversions

Yellow (yell.com), a UK local directory and reviews company, ran a massive search program — ~2,000 site categories, 500,000+ keywords, 30,000+ ad units and 15,000 ad groups — with multiple conversion types tracked separately in AdWords and Omniture. Manually stitching data together was time-consuming and prevented clear insight into which categories drove revenue, so budget was spread widely and the team struggled to hit conversion targets.

After selecting Marin Software, Yellow gained a unified view of AdWords and Omniture data and used Marin’s reporting, filtering and predictive automated bidding to identify and invest in high‑impact categories. The result was more efficient budget allocation, exceeded conversion targets and a 35% uplift in conversions within two months.

Yellow

Jonathan Swanston

Search Marketing Analyst