Case Study: SeatGeek achieves 140% more traffic with Marin Software's Search & Display platform

Web’s Largest Ticket Search Engine Drives 140% More Traffic

SeatGeek is a search engine that aggregates tickets for concerts, sports, Broadway and comedy shows, earning commissions by referring sales to ticket marketplaces. Facing fierce competition from better-funded marketplaces and frustrated by limited AdWords reporting and slow managed services, the team needed a faster, more efficient way to launch campaigns, gain actionable insights, and reduce time spent on campaign management.

SeatGeek adopted Marin Display for single‑pixel, highly granular retargeting and Marin Search for automated bidding, keyword expansion, bulk uploads and richer analytics. The combination enabled quicker campaign launches and smarter bidding on informational queries, driving a 140% month‑over‑month traffic increase, 2x higher CTR on dynamic Facebook retargeting, a 20% lift in retargeting conversions, ~20% average spend reduction and a 40% cut in reporting and campaign management time.

SeatGeek

Sam Arnold

Mobile Marketing Manager