Case Study: Wargaming achieves global brand awareness for World of Tanks with Marin Software

Wargaming Drives Global Brand Awareness for World of Tanks Game

Wargaming, a Paris-based, award-winning developer and publisher best known for World of Tanks, needed to sustain and grow brand awareness in a crowded global gaming market. To reach players across seven countries in the UK and Europe, they partnered with Marin Social to run targeted World of Tanks ad campaigns and overcome the challenge of capturing consumer attention.

Wargaming deployed Twitter Promoted Video ads using Tailored Audiences, three viral-focused video creatives, and Marin Social’s bulk creation and real-time reporting tools to optimize targeting and performance. The campaign delivered a 0.09€ cost per video view, more than 300,000 impressions and 1,000+ engagements, driving measurable brand lift and profitable click-through rates.

Wargaming

Bertrand Uhart

Acquisition Manager