Case Study: VistaPrint achieves 8% more clicks while hitting revenue and margin targets with Marin Software

Vistaprint Observes 8% Incremental Growth in Clicks and 40% Time Savings

VistaPrint, a retail company in the USA, needed to scale paid search across a large product portfolio while managing keyword expansion, testing, reporting, and product-level bidding more efficiently. The company turned to Marin Software to help handle complex workflows across multiple accounts and publishers, while keeping performance aligned to revenue and margin goals.

Marin Software implemented keyword expansion, bulksheets and multi-edit, recurring and web-query reporting, Marin Dimensions, automated bidding, and forecasting to streamline optimization and reporting. The results included a 40% reduction in time spent on reporting and large-scale change management, an 8% incremental increase in clicks while meeting revenue and margin targets, and 50% more time devoted to testing and optimizing new creative and keyword opportunities.

VistaPrint

Emily Johnson

Search Marketing Specialist