Case Study: Silvercar achieves 10x increase in bookings with Marin Software

Unique Influence increases Silvercar rental bookings by 10x in 1 month

Silvercar is a premium car‑rental service that simplifies rentals via a mobile app and a fleet of silver Audi A4s. To grow bookings, Silvercar and their agency Unique Influence needed to rapidly scale paid‑search campaigns but faced time‑consuming keyword mining, manual bid calculations, and limited data for long‑tail optimization, making it hard to meet aggressive acquisition goals.

Unique Influence adopted Marin Software to automate keyword expansion, combine paid and organic query data, negative‑match wasteful terms, and apply a patented bidding algorithm that intelligently sets bids for both high‑ and low‑data keywords. In a month‑long Dallas/Fort Worth promotion the approach drove a 10x increase in bookings, a 9% reduction in cost‑per‑acquisition, and a 97% increase in impressions, enabling a more confident, scalable campaign strategy across markets.

Silvercar

Ryan Pitylak

CEO