Case Study: TUI Netherlands achieves lower CPA and higher mobile conversions with Marin Software

TUI Netherlands Chooses Marin Social for Intuitive Remarketing Campaigns

TUI Netherlands, a travel brand, needed a better way to scale remarketing campaigns on mobile while still meeting its CPA goals. The company turned to Marin Software’s Marin Social to manage intuitive, mobile-focused remarketing efforts across devices and placements.

Using Marin Software, TUI Netherlands optimized its campaigns for stronger performance on mobile news feed and Android audiences. The results were significant: 53% of conversions came through Mobile News Feed, CPA was 23% lower on Mobile News Feed than Desktop News Feed targeting, and CPA on Android devices was 99% lower than Desktop News Feed targeting.

TUI Netherlands

Arjen De Mik

Manager Digital Performance Marketing