Case Study: The Quote Company achieves 66.7% more conversions and 2-hour weekly time savings with Marin Software Smart Sync

The Quote Company Boost Conversions by 67% with Smart Sync

The Quote Company, founded in 2011 to generate sales leads in the solar power sector, operates across Australia, the UK, the US and Ireland. Its small in-house marketing team ran high-volume search campaigns on Google and smaller, cost-effective campaigns on Bing, but copying updates between publishers was time-consuming, error-prone and left Bing ads out of date.

They implemented Marin Software’s Smart Sync to copy and continuously sync account, campaign and group-level changes from Google to Bing, treating Bing as an extension of their search reach. Within two weeks conversions on Bing rose 66.7% for only a 5.2% increase in cost per acquisition, management time dropped by two hours per week, and errors and out-of-date ads were significantly reduced — with additional strategic support from the Marin team.

The Quote Company

Mitchell Kelly

Search and Display Marketing Manager