Case Study: The Economist achieves 66% more new subscriptions with Marin Software

The Economist Uses Marin Social Multi-Objective Media Plans and Facebook Video Ads to Raise New Subscriptions by 66%

The Economist wanted to drive more subscriptions and meet growing demand for digital campaigns, but needed a more efficient way to manage media planning and improve performance. Working with Marin Software, The Economist used Marin Social Multi-Objective Media Plans and Facebook video ads to support its subscription growth goals.

Marin Software implemented video ad campaigns and multi-objective media planning to optimize spend and targeting. The results were strong: The Economist achieved a 66% increase in new subscriptions, a 12% lower cost per subscription than static image ads, and a 72% lower CPC for video ads, with Marin Software helping deliver measurable efficiency and growth.

The Economist