Case Study: TempCover achieves higher margin and ROI with Marin Software

Tempcover Redefines the Funnel with Marin’s Cross-Channel Search Intent Audiences

TempCover needed a better way to reach in-market audiences on Facebook and improve performance beyond standard custom audience retargeting. Working with Marin Software and its Search Intent Audiences, the company looked to redefine the funnel and drive stronger returns from paid social.

Marin Software implemented cross-channel Search Intent Audiences on Facebook, replacing standard retargeting with intent-based targeting. The results were strong: 33% higher margin versus custom audience retargeting, 40% higher ROI, and 215% higher margin overall on Facebook above the initial goal.

TempCover

Dan Morris

Marketing Director