Case Study: StylistPick achieves 15% Facebook conversion rate (up from 3%) with Marin Software

Stylist Pick conversion rates lifted to 15% from 3% in Facebook using Attribution Modeling

Stylistpick is a UK-based retail site (stylistpick.com) offering stylist-curated accessories and personalised showrooms. With a strong Facebook presence (100k+ likes), they needed to scale Facebook advertising but were facing ad fatigue, low CTRs and wanted automated bidding tied to ROI. They also needed to understand how Facebook contributed to conversions alongside paid search, display, email and affiliate activity.

Stylistpick implemented Marin Software to automate creative rotation and use a predictive bidding algorithm, while managing search and display campaigns in the same platform and using a path-to-conversion report to integrate click data. The platform made campaigns scalable, saved management time, and boosted CTR by 50% in the first month; importantly, Facebook’s conversion role rose from 3% on a last-click model to 15% under multi-click attribution, showing its value as an influential channel in the wider mix.

StylistPick

Cormac Doyle

Senior Online Marketing Manager