Case Study: Spartoo achieves a 12% ROAS increase and record revenue with Marin Software

Spartoo sets record for revenue

Spartoo, founded in France in 2006, is Europe’s leading online shoe retailer with over 30,000 models across 700 brands and operations in 30 countries. The company needed a paid-search solution that could calculate bids using the full customer click path (multi-touch attribution), provide transparency into automated bid decisions, and scale across multiple geo- and language-targeted campaigns—requirements unmet by their own tool and other vendors.

Spartoo chose Marin Software for its predictive bidding algorithm, flexible user controls and ability to attribute conversion credit across every click, plus local-language services, interactive training, and bespoke support. As a result they quickly implemented advanced attribution and bidding strategies, lifted return on ad spend by 12% without raising budgets, and achieved a record revenue month in January.

Spartoo

Jeremie Touchard

Co-Founder