Case Study: ServiceSeeking.com.au achieves 43% higher ROAS and 50% faster creative testing with Marin Software

ServiceSeeking.com.au Bumps Up ROAS 43% and Cuts Creative Optimizing Time 50%

ServiceSeeking.com.au is Australia’s largest online marketplace for household trades, relying heavily on paid search to acquire customers. Their CPA-driven approach was attracting many low-value customers, and they lacked keyword-level revenue data and faced long click-to-revenue latency. They also managed creative tests manually across multiple publisher interfaces, making attribution and optimization slow and error-prone.

By integrating Marin’s revenue upload and URL tracking, ServiceSeeking stitched revenue to paid-search clicks, used Marin’s adaptive bidding and group-level ROAS goals to bid across publishers despite sparse historical data, and centralized A/B creative testing with bulk management. The result: a 43% higher ROAS, 30% cost reduction, 50% less time spent on creative testing, and more accurate attribution and confident optimization.

Service Seeking

Oliver Pennington

CEO