Case Study: Search Optics achieves lower CPLs with Marin Software and Yahoo Gemini

Search Optics Uses Marin Search & Yahoo Gemini to Shift Campaigns Into High Gear

Search Optics, a digital marketing agency, needed a more efficient way to manage search advertising and improve cost performance, especially for branded and non-branded campaigns. The company turned to Marin Software, using Marin Search with Yahoo Gemini to help optimize its paid search efforts.

With Marin Software, Search Optics shifted campaigns into high gear and delivered stronger results: branded cost per lead was 50% lower than Google, and non-branded cost per lead was 25% lower than Google. The implementation helped Search Optics achieve measurable savings and improved campaign efficiency across key search segments.

Search Optics

Robert Toth

SEM Channel Services Manager