Case Study: Rosetta achieves 10% lower CPCs and 23% higher conversion rates with Marin Software

Rosetta and Marin Software Partner to Drive Strategic Growth for Advertisers

Rosetta is a leading customer engagement agency that manages cross-channel paid media for brands across sectors like retail, financial services and B2B. The team was bogged down by publisher-by-publisher campaign management (Google, Bing, Facebook), manual reporting and QA, limited insight into brand vs. non-brand keyword performance, and constant manual bid adjustments—leaving little time for strategic growth.

By adopting Marin Software’s unified platform—using Marin Dimensions for keyword tagging, the Campaign Wizard for rapid creative rollout, and Marin’s automated bidding—Rosetta automated reporting, scheduling and bid management and gained clearer funnel visibility. The change freed staff for strategic work and delivered measurable results: 10% lower CPCs, a 23% lift in conversion rate, a 27% increase in client investment, plus significant time and efficiency gains.

Rosetta

Tim Trus

Director