Case Study: Resolution Media achieves 42% conversion increase and 45% CPA reduction with Marin Software

Resolution Media Delivers Sensis a 42% Conversion Increase with Marin Software

Resolution Media, a global digital agency, partnered with Sensis — an Australian local search and digital marketing provider — to address declining conversion rates and rising cost-per-click in an increasingly saturated search market. Sensis’ complex product mix made manual optimization inefficient, so Resolution Media needed an automated system to optimize keywords, test ad copy and drive smarter efficiencies to meet ROI targets.

Resolution Media implemented Marin Software to gain actionable visibility across campaigns, with support through planning, implementation and integration. The platform enabled faster, data-driven decisions — up-weighting high performers, removing poor performers and expanding keyword coverage — resulting in a 42% increase in conversions, a 45% drop in CPA, improved analytics and greater transparency that saved time and budget.

Resolution Media