Case Study: Reply.com achieves 3x faster paid‑search management and full SEM visibility with Marin Software

Reply.com Creates and Grows Efficiencies in Paid Search

Reply.com is a leading online marketplace for targeted advertising—growing 50% year‑over‑year and serving sectors like automotive, real estate, home improvement and insurance. Managing millions of paid-search keywords, Reply’s small in‑house team and external agency were spending excessive time manually adjusting bids, running reports and optimizing campaigns; they needed an automated paid-search management solution to recalculate bids nightly on gross profit per keyword, optimize the keyword portfolio and keep costs under control as volume scaled.

Reply selected Marin Software for its comprehensive workflow automation and dedicated client services. Marin automated bid management and reporting, delivered full SEM visibility and made it easy to find and act on keyword outliers; as a result Reply now aggregates cross‑engine data quickly and manages its paid‑search program in one‑third the time, significantly improving efficiency at scale.

Reply.com

Brian Bowman

Chief Marketing Officer