Case Study: Starwood Hotels achieves an 80% reduction in reporting time and saves 20 hours/month with Marin Software

Razorfish Reduces Time Spent On Reporting For Starwood Hotels By Over 80%

Starwood, one of the world’s largest hotel and leisure companies (brands include St. Regis, Le Méridien and Sheraton), faced a complex search-marketing challenge: Razorfish managed nearly 100,000 keywords across almost 100 hotels and multiple EMEA regions, with co-funded and brand/generic campaigns requiring about ten separate reports at weekly, monthly and yearly cadences. Manually consolidating these reports—each taking at least half a day—consumed valuable time that could have been spent optimizing campaigns and monitoring individual hotel budgets.

Razorfish deployed Marin Software’s Marin Search (Web Query) to automate analytics and reporting, producing readable reports in minutes, monitoring spend by keyword and region, and giving instant access to data. The change saved at least 20 hours per month (over an 80% reduction in reporting time), made it easy to spot under-performing keywords, increased operational efficiency, enabled bespoke client reports, and improved client relationships.

Starwood Hotels

Arianne Donoghue

Search Manager