Case Study: QualitySmith achieves 20% lower cost-per-lead and 600% content lead growth with Marin Software

QualitySmith Cost Per Lead Drops by 20% and Volume Goes Up

QualitySmith connects homeowners with pre‑screened local contractors and operates a large paid‑search program spanning more than 3.5 million keywords. After a six‑month rollout with another vendor, the company still faced inconsistent, manually managed bids that pushed cost‑per‑lead above targets, blocked bidding on the Content Network, and required time‑consuming URL and tracking work that prevented campaign expansion.

QualitySmith implemented Marin Software for fast onboarding and Omniture integration, enabling predictive automated bidding across publishers and content networks plus a URL Builder and bulk upload tools. The result: average CPL fell about 20% (up to 43% in one vertical), time spent on campaign management dropped by ~25%, overall lead volume rose, and leads from content ads increased by over 600%.

QualitySmith

Mike Wienick

Director of Marketing