Case Study: PhotoBox achieves higher ROI and conversion rates with Marin Software

PhotoBox Adopts Smart Sync for Shopping for Optimal ROI

PhotoBox needed a better way to scale shopping campaigns across channels while maintaining efficiency and improving ROI. Using Marin Software and its Smart Sync for Shopping solution, the customer aimed to tap siloed insights and optimize performance beyond traditional targeting.

Marin Software implemented Smart Sync for Shopping to support dynamic ad expansion and more effective cross-channel management. The results were strong: PhotoBox saw a 37% decrease in cost per purchase through Dynamic Ads, a 3x increase in conversion rate, and a 2x increase in ROI compared with traditional audience targeting.

PhotoBox

Xavier Suraud

Head of Display