Case Study: Peugeot achieves 36% reduction in cost per conversion with Marin Software

Peugeot achieves 36% Reduction in Cost per Conversion

Peugeot, the French car manufacturer, worked with OMD to manage highly granular paid search campaigns, but the detailed structure across products, publishers and devices became time-consuming to maintain and left little room for strategic innovation.

OMD deployed Marin Software, which integrated with Peugeot’s existing DFA tracking and automated bidding and reporting workflows. This freed up 30% of agency time for strategic optimization and drove measurable performance gains: brochure downloads rose 46%, overall conversion rate increased 11%, and cost per conversion fell 36%.

Peugeot

Karen Bird

Media Manager