Case Study: Oxybul Éveil et Jeux achieves 400% conversion lift and 40–60% lower CPA with Marin Software

Oxybul Boosts Conversion Rate 400% During Competitive Holiday Season

Oxybul, part of France’s ID Group and a major children’s retailer operating online and in 1,117 stores worldwide, faced intense holiday-season competition and rising advertising costs. Needing granular, cost‑effective social targeting and the ability to react quickly to market shifts, the team sought a platform to drive high-volume, profitable sales during the critical peak period.

They adopted Marin Social to manage 320+ Facebook campaigns, integrating CRM data, creating demographic/interest segments, and using expanded lookalike audiences (top 20%), plus automated bid rules and real‑time dashboards. The result was a 400% increase in conversions, a 40–60% decrease in CPA, a 220% uplift in ROI from CRM targeting, and significant time savings through automation.

Oxybul Éveil et Jeux