Case Study: Magical Vegas achieves a 51% increase in first-time depositing players with Marin Software

Online Gaming Company Sees 51% Increase in First-Time Depositing Players with Marin Social

Magical Vegas, an online gaming company, needed to scale conversions at a lower cost while reducing the time spent on tedious manual budget adjustments. It turned to Marin Software and Marin Social to help optimize performance and automate budget management.

Marin Software implemented algorithmic budget optimization with a test-and-control approach to dynamically reallocate spend. The result was a 51% increase in first-time depositing players, 22% lower cost per first-time depositing player, and 29% more registrant volume, while also saving time through automation.

Magical Vegas