Case Study: Europcar achieves 20% time savings on campaign management with Marin Software

NetBooster Delivers 20% Time-Savings on Campaign Management for Europcar

Europcar, the European leader in car rental with operations in over 140 countries and a fleet of about 190,000 vehicles, faced a major digital marketing challenge: managing roughly 500,000 unique keywords across Google, Yahoo! and Bing. The complexity made it hard to get a clear day-to-day view, maintain visibility across channels, optimise all publishers simultaneously, and produce consolidated, theme-based reports.

NetBooster implemented Marin Software to centralise campaign management, using customizable dashboards, single-template duplication and fast reporting to streamline operations. The change delivered at least a 20% reduction in campaign management time, clearer cross-channel visibility, about two hours saved monthly on reporting, and more granular optimisation that has driven ongoing conversion improvements.

Europcar

Yann Gabay

Managing Director