Case Study: NativeX achieves 45% increase in paid-search conversions with Marin Software

NativeX Grows Conversions From Paid Search By 45%

NativeX, a Windows application distribution company known for its InstallIQ installer (over 300 million installs and growing), ran a large paid-search program to drive downloads across its network. With more than 165,000 keywords and a small internal team relying on spreadsheets and in‑house tools, the search program became unwieldy and NativeX needed a scalable, efficient paid-search management solution.

NativeX selected Marin Software for its automated bidding, easy data-feed uploads, URL tracking and flexible reporting. Marin cut paid-search management time in half, increased paid-search conversions by 45% and boosted revenue from paid search by 28% while maintaining ROI, freeing developers and search managers to focus on higher‑value work.

NativeX

Peter Novotny

Marketing Manager