Case Study: MoneySuperMarket achieves higher CTR, lower CPC, and greater profit with Marin Software

MoneySuperMarket Partners with Marin, BlueKai, and Adometry to Address Marketing Sophistication

MoneySuperMarket, the UK price comparison site, was facing rising CPCs and shrinking margins as it tried to grow customer acquisition across search and programmatic display. To better understand performance and prove financial lift, the company partnered with Marin Software, along with BlueKai and Adometry, using Marin Software’s Audience Connect and attribution tools to combine first-party intent data with audience data.

Marin Software helped MoneySuperMarket build RLSA audiences, adjust bids more intelligently, and optimize paid search with a mix of last-click and multi-click attribution. The result was a 12% increase in CTR, a 7% reduction in CPC on the motor insurance campaign, and a 14% margin increase across all insurance campaigns, with expected gross profit gains of more than 15% year over year.

MoneySuperMarket

Zuzannah Gierlinska

Managing Director