Case Study: Melia achieves 6.7x ROI with Marin Software's Dynamic Ads for Travel

Melia Sees 6.7x ROI with Dynamic Ads for Travel

Melia, a worldwide hotel leader, wanted to improve travel remarketing performance while reducing the manual effort of managing many budget and creative combinations. Marin Software supported the brand with Dynamic Ads for Travel to help deliver the right ad creative based on traveler intent.

Using Marin Software’s automated Dynamic Ads for Travel and campaign management tools, Melia achieved a 6.7x increase in ROI and a 79% decrease in overall CPA. The solution also drove consistent monthly spend growth as performance improved, showing that Marin Software helped Melia scale more efficiently and profitably.

Melia

José Luis Aranda

Global Digital Media Advertising Director