Case Study: Meliá Germany achieves dramatically lower CPA and higher ROI with Marin Software

Meliá Revamps Performance on Facebook Thanks to Marin’s Cross-Channel Search Intent

Meliá Germany wanted to improve its Facebook advertising performance and lower acquisition costs compared with traditional social campaigns and Google campaigns. The hotel brand turned to Marin Software and its cross-channel search intent capabilities to better reach the right audiences.

Using Marin Software’s Search Intent Custom Audiences, Meliá revamped its Facebook strategy and saw strong gains in efficiency and engagement. The results included a 7.5x decrease in CPA versus traditional Facebook campaigns, a 36% lower Facebook CPA than Google within the same audience pool, a 30x increase in ROI, and a 22x increase in CVR.

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