Case Study: Medical Device Manufacturer achieves 388% more conversions with Marin Software

Medical Device Manufacturer Uses Marin’s Search Intent Audiences to Offer the Right Options to the Hearing Impaired

Medical Device Manufacturer needed a better way to connect hearing-impaired prospects with the right options, while improving campaign efficiency beyond traditional non-search-influenced audience strategies. The company turned to Marin Software and its Search Intent Audiences to deliver more relevant messaging and targeting for its search campaigns.

With Marin Software’s Search Intent Audiences, the Medical Device Manufacturer achieved a 388% increase in conversions, a 100% increase in daily appointment requests, and a 65% decrease in CPA versus traditional audience strategies. Marin Software helped the brand reach the right audience with 1:1 creative relevancy and significantly improve performance.