Case Study: Danone Actimel achieves lower video costs and higher engagement with Marin Software

MEC UK and Danone Actimel Attract and Engage Video Audiences with Marin Software and TVTY

Danone Actimel worked with MEC UK to reach and engage video audiences more effectively across different contexts, including location, weather, and sports triggers. The challenge was to find fans at the right moments and improve full-funnel video performance, using Marin Software and TVTY.

Marin Software helped implement trigger-based video remarketing to automate audience targeting and streamline the workflow. The results were strong: 66% lower cost per video view on Facebook, 60% lower cost per 25% video view, 70% lower cost per 95% video view, and a 39% higher CTR.

Danone Actimel

Marjorie Borreda

Actimel Global Digital Manager