Case Study: Maxus UK achieves stronger automotive lead generation with Marin Software

Maxus UK Maximises Automotive brand Lead generation With Search Intent audiences on Facebook

Maxus UK needed a better way to generate automotive leads by reaching “in-the-market” audiences more effectively across Facebook, especially for SUV, SPV, and SV vehicle segments. Working with Marin Software, the team used Search Intent audiences to target people who had queried related terms on Google and extend that reach across Facebook’s ad network.

Marin Software implemented lookalike prospecting audiences, layered flexible exclusions for existing customers, and used Marin’s mass editor to quickly map search intent audiences to unique ad sets and creative. This helped Maxus UK scale lead generation while improving measurement and audience targeting efficiency.

Maxus UK

Lee Pepper

Performance Business Director