Case Study: Lonely Planet achieves 50% increase in profit with Marin Software

Marin Software Pays for Itself Every 2.7 Days at Lonely Planet

Lonely Planet, the world’s leading travel publisher, relied on paid search to sell guidebooks but was limited by a small team and one person manually managing Google AdWords. Manual processes made global expansion across 95 countries and new channels impractical, required unsociable hours to handle time zones, and meant any solution cost had to come from existing media spend.

Lonely Planet chose Marin Software for its scalable, open platform and integrations, using automated reporting, scheduled actions and automated bidding across 750,000 keywords to speed optimization and eliminate manual work. This enabled expansion to Bing, retargeting and social channels and delivered strong financial results—Marin paid for itself every 2.7 days—with a 50% increase in profit, 109% rise in CTR, 38% reduction in CPC, 39% lower CPA, 7% more revenue and an 8% increase in conversions.

Lonely Planet

Nikki Emmans

Head of Online Marketing