Case Study: Nissan achieves 25% more qualified visits with Marin Software

Marin Drives 25% Increase in Qualified Visits for Nissan Through Smarter Bidding

Nissan worked with Marin Software to improve paid media performance and reduce the manual effort involved in managing bids and budgets. The challenge was to increase qualified traffic and conversions while controlling costs and saving time across campaigns.

Marin Software implemented smarter bidding and automated budget pacing to optimize spend in real time. The result was a 25% increase in qualified visits, a 25% increase in conversions, a 20% decrease in CPC, and about 3,500 hours saved per year managing bids.

Nissan

Anor Zaiane

Nissan