Case Study: Bio-Oil boosts Facebook likes 500% and cuts cost-per-like 75% with Marin Software (Marin Social)

Mangostorm Brings New Life to Bio-Oil with Marin Social

Bio‑Oil, a Hounslow‑based health & beauty brand known for its scar and stretch‑mark oil and winner of 242 skincare awards, had grown its Facebook presence since 2010 but was struggling to manage over 40 simultaneous campaigns and lacked a robust, automated way to test and optimize ad creatives and placements.

Mangostorm implemented Marin Social to run structured creative tests, adapt brand imagery to meet Facebook requirements, and optimize bidding across CPM, oCPM, CPL and CPI while selectively boosting high‑performing posts. The campaign increased Page likes by 500%, cut cost‑per‑like by 75%, achieved a cost‑per‑install of £1.50, maximized UK sales and established a Facebook benchmark used across 95+ countries, leading to additional social media work for other Keyline Group brands.

Bio-Oil

Julie Virginie Lardieg

Senior Brand Manager