Case Study: MandM Direct achieves 32% more orders and 30% higher revenue with Marin Software

MandM Direct Drives Volume through Better Bidding

MandM Direct, a leading European off-price retailer with 1.3 million active customers and 50 million annual website visits, needed better control over paid search across hundreds of product categories and 100,000 keywords. Their previous platform enforced a single blended CPA, which prevented category-level optimization, made it hard to react to seasonal competition, and consumed significant time for localized ad creation.

They adopted Marin Software’s folder-based bidding to set CPA targets by product category, apply targeted bid boosts for promotions like Black Friday, and use alerts to spot issues quickly—freeing about one day of reporting per week. The approach drove a 32% increase in orders, 30% increase in revenue, and a 15% reduction in cost per order.

MandM Direct

Tom Goode

Digital Marketing Manager