Case Study: Liniad achieves 5x increase in new gamers with Marin Software

Liniad’s Winning Strategy for 5x More Gamer Acquisition

Liniad, a Tel Aviv–based media company specializing in mobile gaming user acquisition, was hired by a major social gaming publisher to promote a newly released mobile title. The challenge was to rapidly scale paying users and improve return on ad spend across markets, requiring a hyper-targeted strategy that increased Android lifetime value while boosting iOS paying user volume.

Liniad partnered with Marin Software and ran Facebook mobile app install ads, using Marin Social’s bulk-creation tools to launch hundreds of ad variations quickly, lookalike audiences built from past campaign data, advanced reporting to refine targeting and creative, and flexible bidding rules for real-time optimization. In one month the campaign drove a 5x increase in new gamers, a 95% rise in paying users and a 75% increase in ROI, earning Liniad the #1 partner spot for gamer acquisition.

Liniad

Itay Hakuki

CEO