Case Study: LeoVegas achieves lower acquisition costs with Marin Software

LeoVegas Cashes In with Carousel Video Ads to Instagram Audiences

LeoVegas, the mobile casino brand, wanted to improve performance on Instagram and drive more valuable actions from its advertising. Using Marin Software, it looked to optimize Carousel Video Ads for Instagram audiences and lower the cost of key conversions, including registrations and first-time depositing players.

Marin Software helped LeoVegas implement Carousel Video Ads on Instagram, and the campaign delivered strong efficiency gains. The results included a 44% decrease in cost per first-time depositing player, a 29% decrease in cost per registration, and a 10% decrease in cost per video.

LeoVegas

Oliver Przybylski

Social Acquisition Manager UK