Case Study: LeoVegas achieves 40% higher CTR and lower signup costs with Marin Software

Leo Vegas Hits the Jackpot with Facebook Carousel Ads

LeoVegas, Europe’s biggest mobile casino, needed to stand out in a crowded gaming market while boosting click-through rates and lowering acquisition costs. To support its “King of Mobile Casino” campaign, the company used Facebook Carousel Ads alongside Marin Software’s social campaign management tools to improve ad performance and reach more high-value players.

Marin Software helped LeoVegas bulk-create and optimize multiple campaigns and ad variations, giving the team better visibility and more time for analysis instead of manual setup. The result was a 40% higher CTR, 21% lower cost per signup, and CPA 20% below target, plus significant time savings for the team.

LeoVegas

Oliver Przybylski

Social Acquisition Manager UK