Case Study: Leading Technology Brand achieves record engagement with Twitter Video Ads using Marin Software

Leading Technology Brand Drives Record Engagement with Twitter Video Ads

Leading Technology Brand, a retailer launching a new product, needed a better way to manage fragmented performance data across channels like Google, Bing, Amazon, and social media. The company wanted to drive stronger engagement and sales from its Twitter video ads while overcoming the challenge of comparing product performance across walled-garden platforms. Marin Software provided its AI-powered reporting and optimization platform to unify cross-channel data and simplify analysis.

Using Marin Software, Leading Technology Brand was able to monitor and optimize campaigns more efficiently across publishers, including SKU-to-ASIN matching, alerts, and automated bidding and budget allocation. The result was record engagement for the Twitter video campaign: 13 million impressions, 250,000+ engagements, 125,000+ website clicks, a 10% lift in engagement versus average campaigns, and a 28% click-through rate.