Case Study: Brandos achieves 20% lower CPA and 30% time savings with Marin Software

Leading Nordic Retailer Decreases CPA by 20% with Marin Software

Brandos is a leading Nordic online shoe retailer offering products from over 500 brands. Facing rising cost-per-clicks, new competitors bidding on the same keywords, and slow, manual bid calculations for long-tail terms, Brandos needed a more efficient way to drive traffic and meet aggressive CPA goals without increasing budget.

By adopting Marin Software’s unified interface, tagging (Marin Dimensions) and patented automated bidding — plus PLA support — Brandos automated bid decisions, gained faster trend insight, and integrated shopping ads into optimization. The result: a 20% decrease in CPA, a 30% reduction in time spent on campaign/bid management, increased investment in PLAs, and more time for strategic optimization.

Brandos

Julien Mulot

Head of Search