Case Study: BESLIST.nl achieves 28% more clicks while maintaining margin with Marin Software

Leading Dutch and Belgian Shopping Comparison Engine Increases Clicks by 28%

BESLIST.nl is a leading Dutch and Belgian comparison-shopping engine that aggregates over fifteen million products from more than 6,200 shops. Managing a large-scale search program of over four million keywords with an in‑house Keyword Manager, the marketing team struggled to keep pace with search engine API changes, suffered data disparities with Google Ads, and spent significant time on manual bidding while trying to maximize clicks without eroding margin.

BESLIST.nl migrated to Marin Software, integrating revenue tracking and using Marin’s bi-directional sync, automated bidding, keyword expansion and Marin Next recommendations. The platform restored accurate cross-account visibility, automated complex margin-aware bidding, and uncovered new keyword opportunities—saving 66% of campaign management time and driving a 28% increase in clicks while maintaining the company’s target margin.

BESLIST.nl

Angela Bloem

Online Marketing