Case Study: Tough Mudder achieves higher social engagement with Marin Software

Labelium Uses Marin Software to Pump Up Tough Mudder’s Social Engagement Strategy

Tough Mudder, working through Labelium, wanted to boost social engagement while improving campaign efficiency and reducing the manual work of managing ads. The team used Marin Software to help optimize ad testing, audience segmentation, and budget management across campaigns.

With Marin Software, Labelium automated key optimization tasks and scaled social performance for Tough Mudder. The result was stronger engagement and efficiency, including a 126% increase in CTR, a 77% reduction in CPC, a 29% increase in conversions, a 60% decrease in CPA, and 16.3 million video views.

Tough Mudder