Case Study: Sharalike achieves 60% lower CPI and 200% organic growth with Marin Software

Labelium reduces Sharalike's cost of paid acquisition and increases viral growth

Sharalike is a mobile photo‑slideshow app with about 950,000 downloads and 20 million photos converted; working with agency Labelium, the team needed more cost‑effective paid acquisition that targeted users likely to share content and spark viral growth, plus far better reporting and analytics to optimize campaigns.

Labelium implemented Marin Software’s tools (pivot tables, bulk URL builder and other beta features) to get real‑time insights and faster campaign edits, cutting Sharalike’s CPI by 60%, increasing related organic growth by 200%, improving returning‑user metrics, and streamlining reporting.

Sharalike

Mourad Zeggari

Managing Director