Case Study: Auto Trader achieves 16% more conversions with Marin Software

iProspect revamps Auto Trader search campaigns, lowering costs and increasing conversions by 16%

Auto Trader, a car parts advertiser working with iProspect, faced stagnating search campaigns and weak visibility into performance. Using Marin Software, the team needed a way to better understand results at a granular level while improving efficiency and reducing costs.

Marin Software helped iProspect revamp Auto Trader’s search campaigns with improved visibility and automated campaign management. The result was an 87% decrease in cost-per-conversion, a 16% increase in conversions, and time savings while also driving more clicks for Auto Trader.

Auto Trader

Berian Reed

Head of Search