Case Study: InstaEDU achieves 20x drop in Facebook retargeting CPA with Marin Software (Perfect Audience)

InstaEDU Realizes 20x Drop in Facebook Retargeting CPA

InstaEDU is an online tutoring platform that connects students with thousands of tutors from top colleges. Seeking to attract more students, marketing manager Laura Oppenheimer found Facebook retargeting clunky, struggled with ad fatigue and high CPAs, and needed a faster way to create targeted campaigns.

Laura switched InstaEDU’s display and Facebook retargeting to Perfect Audience, benefiting from hands-on service and easy creative and segment-level targeting (e.g., Econ vs. Bio ads). The change boosted productivity, produced a 67% ROAS, and drove a 20x reduction in Facebook retargeting CPA, after which all display retargeting campaigns were migrated to Perfect Audience.

InstaEDU

Laura Oppenheimer

Marketing Manager