Case Study: GoodRx achieves a 26% increase in conversions with Marin Software

GoodRX See 26% Increase in Conversions with Marin

GoodRx is a prescription comparison shopping and coupon site that helps consumers find the lowest medication prices. The company faced high advertising costs, strict pharma marketing rules, and intense competition, making it difficult to hit CPA targets while protecting pharmacy relationships.

GoodRx selected Marin Software for automated bidding, flexible bid rules, and reporting tools, initially rolling out Marin’s bidding algorithm across Bing campaigns. With Marin Software, GoodRx improved campaign efficiency, reduced CPAs, and gained time to test other channels, including Google Display Network and Twitter. The results included a 35% decrease in CPA, a 26% increase in conversions, and better control of SERP positioning.

GoodRx

Jim Spehn

Search Engine Marketing Lead