Case Study: Starcom achieves a 3x ROI increase with Marin Software

Global Jewelry Brand Sees a 3x ROI Increase with Marin’s Campaign Lookalike Audiences on Facebook

Starcom, the global jewelry brand featured in this case study, was looking to improve omnichannel performance and drive more efficient paid social results, including better in-store and online sales. Working with Marin Software and its Marin Social platform, Starcom aimed to reduce the manual effort of managing budgets and campaigns while scaling performance across Facebook.

Marin Software implemented Campaign Lookalike Audiences and automated campaign optimization to help Starcom reach more relevant audiences and improve spend efficiency. The results included a 3x ROI increase, with 2.7x higher online ROI and 2.9x higher offline ROI, showing measurable gains for Marin Software’s solution.

Starcom

Oscar Romero

Head of Performance Media