Case Study: FreestyleXtreme achieves 69% revenue increase with Marin Software

FreestyleXtreme.com Revenue Jumps Up 69% with Marin Software

FreestyleXtreme is a UK-based, family-run retailer in the freestyle motocross and action-sports market. After restructuring Google AdWords into 17 accounts with 120 campaigns, 25,000 ad groups and up to 800,000 keywords per account, a single person could no longer manage manual bids across 12 languages, which limited campaign expansion and cross-channel growth.

After evaluating five platforms, FreestyleXtreme adopted Marin Software’s automated bidding, setting up bidding folders by geography and product and moving to monthly reviews. The automation saved 80–90% of campaign management time, enabling expansion to Bing (14 accounts now driving 10–15% of paid-search conversions), Google Shopping, Facebook and retargeting, and delivered a 69% revenue increase, 110% lift in conversion rate, 57% reduction in CPA and 28% lower spend.

FreestyleXtreme