Case Study: Cupid Media achieves 78% more conversions and 28% lower CPA with Marin Software

Finding Love with Marin's Cross-Channel Marketing Suite, 78% More To Be Exact

Cupid Media, an Australia-based online dating network operating 30 domains and serving millions worldwide, faced a complex media-buying challenge: managing search, social and display campaigns across 500+ publisher accounts with fragmented tools and Excel-based workflows. They needed a centralized view to compare performance, reduce manual work, and scale advertising more strategically, so they partnered with Marin Software to streamline cross-channel operations.

Marin provided an integrated platform with automated bidding (Budget Optimizer), fast campaign deployment and easy syndication of winning tests, freeing the marketing team to focus on strategy. The solution drove a 78% increase in free signups, those signups generated 23% more revenue than average, and cost-per-acquisition fell by 28%, delivering higher net revenue and greater operational efficiency.

Cupid Media

Jason Johnson

Marketing Manager